Thursday, February 18, 2016

Abita's New Orleans Inspired Packaging Refresh

In celebration of their 30 year Anniversary, Louisiana-based craft brewery Abita unveils a packaging refresh of their flagship, seasonal and harvest series beers. 

The brewery, which has a deep connection to the Louisiana and New Orleans culture and lifestyle was looking for graphics to reflect its heritage.

"Our new look is inspired by the art, culture, history and colors of New Orleans. The personality of the city is showcased through eccentric new characters and quintessential New Orleans scenes depicted on the packaging." - David Blossman, President

The flagship Amber, Strawberry Lager and Purple haze designs are expect to hit shelves this month, with others releasing throughout 2016.